With the outbreak of COVID-19, every fashion industry professional is searching for ways to circumvent income and continue to carry out regular business while remaining safely socially distant. As the current retail slogan says ‘ Stay smart, six feet apart.
Over the last few years, event curators have been slowly integrating virtual reality to their productions and seems now the retailers and brands are starting to take a note of the trend by leaning on variations of augmented reality more than ever. The demand from governments such as Panama and San Francisco are on the forefront of implementing such technologies which is in turn allowing their businesses to increase financially.
It's allowing the fashion industry to continue to strive. Dolce and Gabbana, one of the most notable luxury Italian brands, is also considering the switch as they too know it will be necessary in order for their shopping experiences and growth margins both current and future.
I recently had a virtual chat with CEO and founder of Youcan Antonio Trincao about how global fashion leader Dolce and Gabbana developed a new retail shopping experience and why Panama believes that consumers will shop differently from here on into the future.
Mar 20, 2020
FIT's Eleanor Lambert Exhibition Is A Fitting Tribute To A Fashion Legend
Eleanor Lambert was instrumental in making American fashion the successful and admired industry it is today. Known as the original fashion publicist, Lambert's creativity and marketing savvy was responsible for everything from keeping the industry alive during World War II to staging a fashion show at Versailles in 1973 featuring both French and American designers - where the Americans outshined the French. The Museum at FIT's exhibition, Eleanor Lambert: Empress of Seventh Avenue is a comprehensive retrospective of Lambert's life and contributions to the industry.
Lambert's brainchild, the International Best Dressed List, saved the struggling American fashion industry during World War II. The various fashion unions came to Lambert for help because people had stopped buying clothes out of fear of a faltering economy, and scarcity of materials.
"I started the International Best Dressed List as a publicity stunt in 1940, when the fashion world was in wartime chaos, and people had to think about clothes without buying more," wrote Lambert in the foreword to Ultimate Style: The Best of the Best Dressed List, published by Assouline in 2004.
Lambert's brainchild, the International Best Dressed List, saved the struggling American fashion industry during World War II. The various fashion unions came to Lambert for help because people had stopped buying clothes out of fear of a faltering economy, and scarcity of materials.
"I started the International Best Dressed List as a publicity stunt in 1940, when the fashion world was in wartime chaos, and people had to think about clothes without buying more," wrote Lambert in the foreword to Ultimate Style: The Best of the Best Dressed List, published by Assouline in 2004.
Bridesmaid Dresses
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