With the outbreak of COVID-19, every fashion industry professional is searching for ways to circumvent income and continue to carry out regular business while remaining safely socially distant. As the current retail slogan says ‘ Stay smart, six feet apart.
Over the last few years, event curators have been slowly integrating virtual reality to their productions and seems now the retailers and brands are starting to take a note of the trend by leaning on variations of augmented reality more than ever. The demand from governments such as Panama and San Francisco are on the forefront of implementing such technologies which is in turn allowing their businesses to increase financially.
It's allowing the fashion industry to continue to strive. Dolce and Gabbana, one of the most notable luxury Italian brands, is also considering the switch as they too know it will be necessary in order for their shopping experiences and growth margins both current and future.
I recently had a virtual chat with CEO and founder of Youcan Antonio Trincao about how global fashion leader Dolce and Gabbana developed a new retail shopping experience and why Panama believes that consumers will shop differently from here on into the future.
